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Support Increased Funding for Explore Minnesota Tourism

Position: Hospitality Minnesota supports an increase to the budget of Explore Minnesota Tourism. Additional funding will allow the state to better compete with neighboring states in efforts to bring visitors and their dollars to Minnesota communities and attractions, especially when specifically directed to marketing and promotions activities. We also support the MN Tourism Growth Coalition's request for $6 million in economic recovery grant funds in 2022 to support the restoration of meetings, conventions, events and general tourism through marketing and other programs. 
 
Background: The current budget for Explore Minnesota lags well behind the budget of neighboring states, further limiting our ability to compete for tourism dollars and travelers.  Increased spending on marketing and promotions supports a wide variety of Main Street businesses and supports jobs across numerous sectors.
 
Supporting Facts: 
  • Minnesota tourism is currently a $16 billion industry ($44 million per day) and supports one-in-ten Minnesota jobs paying $6.1 billion in wages in communities across the state. Minnesota Tourism generates 18% of all state sales tax collections (over $1 billion per year). Tourism spending creates jobs, drives spending and has a positive return-on-investment. 
  •  Explore Minnesota Tourism indicates that in 2019 for every $1 invested in tourism marketing, $180 in visitor spending was generated along with $18 in tax revenue benefit to Minnesota residents.  
  • The average Minnesota household would pay an additional $625 per year without the tax revenue generated by travel and tourism.

hospitality_minnesota_2022_issue_brief_increase_funding_for_explore_minnesota_tourism.pdf
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  • Membership
    • What Members Say
    • Join Forms >
      • Operator Form
      • Allied Business Form
      • Tourism Partner Form
    • Login to Renew
  • Engagement
    • Programs and Events
    • Education and Training >
      • ServSafe
      • Sex Trafficking Prevention
    • Volunteer
    • Allied Members >
      • Allied Network
      • Become a Partner
      • Advertise with Us
    • Calendar
  • Advocacy
    • At the Legislature >
      • 2023 Legislative Agenda
      • 2023 Days at the Capitol
      • Capitol Updates
    • Advocacy Action Center >
      • Contact Your Elected Officals
      • Advocacy Group
    • Issue Briefs
    • HOPAC
  • Resources
    • Hospitality Law Review
    • Reports and Guidance >
      • Economic Snapshots
      • Monthly STR Summaries
      • Jobs Reports
    • Vendor Directory
    • BusinessCenter
  • HMEF
    • About the Foundation
    • Our High School Programs >
      • Pro Start
      • HTMP
    • HMEF Resources >
      • For Educators >
        • DEED Grants Through HMEF
        • ProStart Educators
        • HTMP Educators
      • For Students >
        • Next Generation Leader
        • Scholarships
      • For Industry Professionals
    • HMEF Events >
      • Hospitality Career Student Expo
      • Stars of the Future
      • ProStart Invitational
    • Support HMEF
  • About
    • About the Association >
      • 20-21 Accomplishments Report >
        • Key Accomplishments
        • Key Actions Timeline
      • Awards >
        • Hall of Fame Inductees
        • Of The Year Awards
    • NewsCenter
    • Contact Us