Since the beginning of the pandemic, your association has:
ADVOCATED relentlessly at local, state and federal levels, pushing for your ability to do business and access needed financial relief.
CONNECTED your business to information and resources, including official guidance and training opportunities, to help you continue to operate, stay safe, remain certified, and successfully navigate the ever-shifting regulations.
ENGAGED members to share their stories with the media, public and policy makers to inform the public of very real hardship and influence relief actions through our #savehospitality campaign.
SENT more than 350 communications with actionable information on operating guidance and financial relief programs. Our social media following on Facebook, Instagram and LinkedIn grew nearly 1000%, engaging industry members and informing the public of rapidly changing conditions.
DROVE media coverage strategically and RESPONDED to requests to shape the story, resulting in over 500 articles and television/radio pieces highlighting the impact and describing the urgency for relief to viewers and policy makers.
DROVE media coverage strategically and RESPONDED to requests to shape the story, resulting in over 500 articles and television/radio pieces highlighting the impact and describing the urgency for relief to viewers and policy makers.
PRESENTED more than 40 member-focused programs, from our Operating Now series to our Marketing and Communications Course, and from on-demand webinars to our Allied Network meetings.
CREATED a new dues investment model that aligns with the economic environment impacting your operations, making membership an even smarter business decision.
LAUNCHED the BusinessCenter, a reinvigorated effort to present members-only pricing with discounts on a wide range of products and services.
PUBLISHED the 2021 Law Review, providing a one-of-a-kind, member-only resource summarizing the laws and regulations that impact your business.
TRANSITIONED delivery of ProStart and Hospitality Tourism Management programs from in-person to online in 100 Minnesota high schools, ensuring student access to these nationally recognized skills-based, career exploration programs.
AWARDED scholarships totaling over $60,000 for over 30 students through the Education Foundation for those interested in pursing hospitality careers. In addition, $3,750 in scholarships were awards to 7 students of resort and campground owners.
ELECTED our first round of board directors, bringing eight new leaders to serve as the first cohort elected to serve the integrated association.
RETAINED our exceptional staff, who went above and beyond to fight for your businesses while working under significant austerity measures.
