Alison Cromie, Cromie Creative Consultants

Facebook: CromieCreativeConsultants | Instagram: @CromieCreative


March 23, Assessing Your Strengths | April 27, Analyzing the Response

Alison Cromie is the Owner of Cromie Creative Consultants, a boutique marketing agency based out of Burnsville, MN. She loves helping businesses get set up with websites that work and marketing strategies that drive traffic and generate leads.


She speaks frequently on marketing topics such as SEO, Website Basics, and how personal branding can elevate your business brand. Additionally, she believes that marketing yourself authentically can open up more opportunities and loves helping business owners find and celebrate themselves.

Kelly McManus, McManus Creative

March 30, Finding Your Story


A serial entrepreneur and award-winning expert in brand strategy and design, Kelly McManus digs deep into the origin story of any business to develop and weave the “why” into its core—thus creating a brand identity that elicits a deeper emotional connection for its audience.


Kelly's worked on a variety of projects from non-profit events to food CPG (Consumer Packaged Goods) launches through her agency, McManus Creative, which she founded in 2013. Her lifelong passion for bringing "underdog" brands and products to life is what propels her to seek creative, yet simple solutions to complex content. 

Phalin Oliver, Hunt Adkins

LinkedIn: PhalinOliver | Instagram: @PhalinOliver

April 6, Making a Plan | April 13, Creating Content | April 20, Posting Content


Phalin Oliver is a Digital Marketing Strategist at Hunt Adkins, where she plays a critical role in leading and executing inbound and content marketing across the agency.


Before joining Hunt Adkins, Phalin helped clients throughout the Twin Cities for 4 years with her digital marketing consultation company. After a successful career of helping local brands find their voice online, Phalin is now advising brands within the advertising industry. 


Phalin also hosts her own podcast called Hueman Journey, centered around de-stigmatizing mental health, and is a podcast contributor and editor for Feminist Book Club Box.

Joe Henry, Lake of the Woods Tourism


Facebook: LakeOfTheWoodsMN | Instagram: @WalleyeCapital | YouTube: WalleyeCapital

May 4, Expanding Your Reach

Joe Henry is the Executive Director of Lake of the Woods Tourism, where he drives all marketing, advertising and special events. Joe works closely with 50 resorts, Explore Minnesota, area fishing guides, Coast Guard, Customs and Border Protection, MN DNR, legislators, and a variety of stakeholders in the outdoor industry.


Joe is a licensed charter captain and appears in outdoor TV shows; produces outdoor videos and digital media; and speaks about fishing and the outdoors across the Midwest.


He is also an active writer and holds a BS in Management from St. John’s University in Collegeville, MN, and an MBA from Baldwin Wallace University in Berea, OH.

Nicole Lalum, Explore Minnesota

Facebook: ExploreMinnesota | Instagram: @ExploreMinnesota | Twitter: @ExploreMinn YouTube: ExploreMinnesota

May 4, Expanding Your Reach


Explore Minnesota is committed to building statewide support for tourism through our leadership role as the official destination marketing organization for the state. We recognize the power in creating meaningful stakeholder collaborations.


Nicole Lalum is the Central & Northeast Regional Partner Relations connection for Explore Minnesota. She is a direct contact for tourism industry partners within those regions, working with partners to elevate their stories within the framework of Explore Minnesota’s marketing. Nicole also serves as the Governor’s Fishing Opener Coordinator for Explore Minnesota.


Nicole enjoys exploring Minnesota with her family in their travel trailer and spending time on the many lakes near her home in New York Mills.